Urban Company IPO Listing Live: Urban Company shares set for market debut today; robust demand, GMP indicate positive listing

Urban Company Share Price | IPO Listing Live: Urban Company is preparing for a keenly awaited market debut after its ₹1,900-crore IPO saw stellar demand. The offering was subscribed over 103 times in total, with Qualified Institutional Buyers (QIBs) leading the charge at 147 times, followed by Non-Institutional Investors (NIIs) at 77 times and retail investors at 41 times.

Urban Company IPO Listing Date and Time: Urban Company’s IPO is set to debut today, 17 September 2025, with shares listing on both the BSE and NSE at 10 am.

Urban Company IPO Grey Market Premium (GMP) and Expected Listing Price: Urban Company shares are trading at a strong grey market premium ahead of today’s listing. Market experts peg the IPO GMP at ₹51 per share, indicating that in the unlisted market, shares are ₹51 higher than the issue price. This suggests an estimated listing price of around ₹154 per share, nearly 50% above the IPO price of ₹103.

Expert Reviews on Urban Company: “Despite expensive valuations and a muted market backdrop, the robust response to Urban Company’s IPO highlights confidence in its long-term structural story. Investors should hold allotted shares with a long-term view, while non-allottees may wait for post-listing consolidation before entering, ” says Prashanth Tapse, Sr VP Research at Mehta Equities.

“Urban Company enjoys strong demand visibility as the only organized player in the online home services segment. With a GMP suggesting a listing premium of over 50%, investors can consider booking partial profit on listing day while holding the rest for long-term gains,” said Shivani Nyati, Head of Wealth at Swastika Investmart.